![]() ![]() If you have not already defined which of the 3 video content types you plan to focus on for the future of your business, now’s the time to do that as it will make choosing the right tech partner a ton easier. This is where you want to be if you’re offering online teacher training or certifications. Courses are usually sold as a one-time purchase as compared to the monthly membership payments of an On-Demand Library. Students progress through a curriculum starting with module 1 and with the goal to complete the content at some point. Live stream classes are a popular option when you’re in person classes are at capacity, or something like a pandemic is in the way of people feeling comfortable coming to class in person.Ĭourses: Courses are on-demand content designed to be viewed in a linear fashion. Live stream classes therefore, require a scheduling component as well where people can sign in for classes and be tracked and charged accordingly for attendance. Live Stream: A live-streamed video is exactly what it sounds like… it’s video footage that’s delivered to your clients as it’s happening, or in real-time. ![]() It can be sold as a standalone product for an additional revenue stream, or is often included as a perk for top-tier membership levels. This is usually a membership based product where the client can dip in and out of content as desired. On-Demand Video Library: An on-demand library consists of pre-recorded videos or classes, workshops, etc, that clients can access at any time. Even though on-demand video libraries, digital courses and live streaming all involve video content, they require different tech set-ups with different benefits and challenges: On-demand library, live stream, or courses?īefore we dig into the platform options, let’s break down the 3 types of video content that might be a player in your virtual fitness game-plan. Here, I’m going to break down a few of the different video on-demand platforms, their pros and their cons, and which one might be right for your fitness studio. …and if you thought the tech options for delivering virtual classes were plentiful before the pandemic, the industry has exploded since then-which is a great thing for fitness business owners. ![]() Many of us are faced with the challenge of using new technology and platforms to serve our clients in innovative ways. A big part of that has likely involved offering clients more online options to stay connected.Īre you struggling to make sense of the wide array of options for video on-demand platforms?Īre you wondering if your current video on-demand platform is really the best for what you need? If you’re like most studio owners, the pandemic brought about a lot of changes to your boutique fitness business in a short period of time. ![]()
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